PepsiCo at SXSW

South Bye!

My three days in Austin were wonderful--packed with learning experiences, brand activation and fun--but definitely too short. Above all I was incredibly impressed with PepsiCo’s presence at the festival. Both our company and our brands were all over Austin, from logos at the backdrop of every Interactive panel to Pepsi Refresh Project grant competition between two great bands performing at the music festival. These types of details paired with the large brand and company activation (SoBe Lizard Lounge, Pepsi Refresh Café, PepsiCo Podcast Playground) demonstrated how PepsiCo goes beyond usual corporate sponsorship to actual content creation.

Last Night of SxSW 2010…

You may think the last night of SxSW would be spent packing all of the clothes (and more) back into the few small bags you brought, or trying to remember which faces go with the hundreds of business cards you have in your pocket. Normally this may have been a last night, but not at [...]

Phenomenal First SXSW Experience

What an unbelievable weekend! South by Southwest surpassed all of my expectations from food to music to atmosphere even to education. The Pepsico presence was very strong and our signage looked great! Being relatively new to technology like twitter and foursquare, it was fun to experience the power they bring and it will be interesting to see how we can utilize these tools at Pepsico. Finding out the best tips on where to eat, what shows were happening, where your contacts are at all times was very useful and effecient. "Do differents" for next year would be to attend part of the interactive festival and get there early for the music portion, 4 days in total at least. I am very glad to have met fellow Conn3ct members and look forward to SXSW 2011!

SXSW Afterburn: Boosting Social Media at PepsiCo

SXSW is nearly a week over, and it seems that there is still so much to process about the event. A quick hashtag search for #sxsw on Twitter shows that I’m not alone, and people are still dissecting and discussing everything from media trends to hot music to the best parties and more. For me, [...]

Juicy Nuggets of Truth – brought to you by SxSW

The opportunity to go to Austin for SxSW seemed liked a dream come true and an opportunity not to pass up. As I’m sure all of my colleagues would echo, I’m so glad I went. Getting to Austin proved to be a real headache. As an individual who considers herself conscientious and responsible, I was somewhat amazed and absolutely furious that I missed my flight (due to circumstances mostly out of my control, mind you). Hopping the next flight out proved impossible as I sat through three additional departures without setting foot on a plane. It wasn’t until the next morning I arrived – finally – in Austin.

SXSW – Play – iPhone Application – Demo

PepsiCo helped create this iPhone app for use at SXSW. Two minute tour of the app.

My summary of SXSW Interactive — It was more than I expected!!

It was a power packed few days and it was amazing. I thought I would be attending a few seminars and hanging out at the PepsiCo booth. This was so much more... There was so much to do, so much to see and the this event put the SOCIAL in social media. Here is a 1:25 second video that is seeing SXSW through my lens....

SxSW 2010: A Retrospective

Looking back on my time in Austin, it’s perplexing how much I experienced in just 4 days. I must admit, the bar was set pretty high. Leading up to my trip, I came across blog after blog ranting and raving about the conference. Friends obliged me with eloquent anecdotes about their amazing time at SxSW. I believed the hype, but the pessimist in me asked – will my experience be in line with everyone else? I’m ecstatic because I now have my own story to tell – at it’s a good one.

Curtain Call – A Final Wrap-up on SXSW

Beyond forming new connections with other Conn3ct members (pun intended) and fine tuning my knowledge of using social media, I had some great experiences learning about the music and film industry. New trends in media are a reflection of what the up and coming generation wants, needs and feels. This is regarding both content and how these industries have to deal with their consumers. These industries face business challenges that are similar to PepsiCo's, but are more difficult in many ways.

Wrap It Up!

The SXSW experience has been a whirlwind, to say the least! Now as I look over my posts, my pictures, sift through my notes, tweet to my new followers, check out what my new foursquare friends are doing, and fill out my expense reports (expense reports, woof – amirite?), it’s also a great opportunity to [...]