PepsiCo Employee Blog

No more check-ins at #SxSW, thanks @PepsiCo!

So long South by Southwest, what an experience and what a great event for PepsiCo and Conn3ct. As my bio mentions, I am in R&D at Frito-Lay so my ability to employ social media in my day-to-day job is limited but there were a number of great sessions that I was able to take some great skills from. I think that is why SxSW is so unique, it offers up unlimited opportunity to explore a number of different topics and allows each attendee to get out of the event what they want.

The Future of FourSquare – SXSW Interactive

iPhone Streaming at the uStream Party – Gym Class Heroes and DJ Pete Wentz – SXSW Interactive

From Trash to Treasure: Interactive Infographics for Business and Brands

Some of the more interesting panels I attended had to do with interactive infographics. For those not in the know, interactive infographics are the largely flash-based informational charts or pictures that many news sites use to represent events and data. Breakaway building blueprints and easy to manipulate demographics data, real-time trending maps and voting information, [...]

Deckard Video Cooler


Pepsi’s equipment innovation team, lead by Marcus Hammonds, introduced an innovative new beverage cooler at SXSW called the Deckard Video Cooler.

Sobe – Share The Ink (Virtual tattoo demo)


Demo of the Sobe “Share The Ink” kiosk at SXSW Interactive. The Sobe tent at Sxsw interactive featured the ability to snap a photo, select a tattoo, place it on your picture and then share it with your friends. It was pretty cool….

This Note’s For You: Finding New Music for Commercials

Earlier I posted about the value of music, television, and online synergy. In retrospect, I failed to capture all sides of the story. Among the brands, musicians, and internet entrepreneurs are of course, the ad men (and women). I neglected to represent the role of the advertising executive. Luckily, the “This Note’s For You” panel [...]

“I’m with the band”

I have been to several music festivals but this one has a flavour all it’s own.  The one thing that has completely stood out to me is the accessibility of the musicians and their genuine appreciation for being here.  Let’s start with yesterday where I ran into the Watson twins, met the band Muse and got [...]

Establishing a music business in China

Test Your Knowledge: Can you answer the below questions about China?
- China’s Population
- Capital of China
- Name 5 Cities in China besides Shanghai, Beijing,
- Name 5 Chinese Music Artists
- Name the biggest selling music artist in terms of CRBTs (China Ringback Tones)
- How Many Music Festivals are in China?
- Name the Chinese Equivalent of YouTube, Facebook, Twitter, and MSN
If [...]

Five Possible Futures for the Music Industry

What are the possible futures for the music industry?  A SXSW panel convened to “raise their cards”, literally – Red for no, Yellow for coming soon, and Green for already happening.
1. The death of the record label:  in the age of digital technology and a generation of self-producers (Flickr, YouTube, Blogs) – is the record [...]

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