PepsiCo Employee Blog

Scott's Blog

Curtain Call – A Final Wrap-up on SXSW

Beyond forming new connections with other Conn3ct members (pun intended) and fine tuning my knowledge of using social media, I had some great experiences learning about the music and film industry. New trends in media are a reflection of what the up and coming generation wants, needs and feels. This is regarding both content and how these industries have to deal with their consumers. These industries face business challenges that are similar to PepsiCo’s, but are more difficult in many ways.

“Dance with the One” (you came with)

This film was especially interesting because it was fully produced by this University of Texas.  I attended the screening at the Paramount (above is the picture of outside the theater).It was the world premier and most of the key actors were present.  A significant portion of the crowd also had a hand in developing the [...]

INDIE Films Will Twist Your Mind in Ways You Never Expected

Let me start this off by saying I had no expectations walking into the screening of Dogtooth.  In fact, I didn’t even fully believe I was going to get into this film because I was caught up watching Citizen Cope finish his set at the Austin Convention Center
Unfortunately not the best view, but in all [...]

Panel Discussion: The Future of Music Videos…

The title of this was accurate, but incomplete in my opinion. This panel really focused on the dynamics between the needs of consumers regarding music and the needs of artists and record labels. The panel featured…

Diving Head First into The Music

As I posted in my Bio and on Twitter, I did not arrive at the Sheraton Hotel to check in until about 6 pm. For those who have never been to SxSW before (much like myself), all panels end around this time and the atmosphere of this festival shifts to concert party mode. The musical experience started right from check in. I had to walk by a crowd and in front of a stage where a band was performing to get to the front desk! See the pic below:

First Official Blog Post EVER!

This is going to be a pretty EPIC experience for me. I have never been to a festival like this and I have never blogged about anything.