PepsiCo Employee Blog

Maggie's Blog

South Bye!

My three days in Austin were wonderful–packed with learning experiences, brand activation and fun–but definitely too short. Above all I was incredibly impressed with PepsiCo’s presence at the festival. Both our company and our brands were all over Austin, from logos at the backdrop of every Interactive panel to Pepsi Refresh Project grant competition between two great bands performing at the music festival. These types of details paired with the large brand and company activation (SoBe Lizard Lounge, Pepsi Refresh Café, PepsiCo Podcast Playground) demonstrated how PepsiCo goes beyond usual corporate sponsorship to actual content creation.

Not So Chance Run-In

Jim wrote a great post on Foursquare, sxsw’s most talked about location-based mobile application that lets users check-in to see where their friends are, share tips and develop loyalty to different venues. What you might be surprised to know, is that even celebrities—yes those people avoiding crowds and cameras and often trying to remain anonymous—are [...]

Camouflaging Your Digital Ads

Seems counterintuitive—you want your ads to stand out, right? Not exactly, Bindu Reddy of MyLikes.com would tell you and I’m inclined to agree. The vast majority of digital inventory today is banner ads and mastheads, which were created to stand out from the rest of the content on a website. Consumer behavior online has evolved and Reddy argued that digital advertising needs to evolve as well.

PepsiCo Supports Emerging Music Companies

Tuesday at sxsw marked the end of Interactive and the beginning of Music and PepsiCo celebrated the transition by acknowledging companies that were born out of the intersection of these two platforms. PepsiCo partnered with Soundctrl, a network of professionals dedicated to the advancement of music online, to honor five emerging companies at the first [...]

The Wizard of Austin

Flip and Tweets and Blogs, oh my!

While I read blogs daily, have talked about starting one for years, and have even inspired some (yes I’m going to take that liberty ML, thank you), this is my first blog post ever. I have loved reading both the PepsiCo and general sxsw coverage over the last few days and cannot wait to be there in 12 hours. My first day in Austin is the last day of Interactive and I plan on maximizing it as it is the subject most connected to my job. I’m excited to represent PepsiCo and Conn3ct as we both show and learn how strong brands thrive in the social media space. I’ve also never been to Austin so cannot wait to see the city and some of the incredible bands that will be performing.