David's Blog

So long South by Southwest, what an experience and what a great event for PepsiCo and Conn3ct. As my bio mentions, I am in R&D at Frito-Lay so my ability to employ social media in my day-to-day job is limited but there were a number of great sessions that I was able to take some great skills from. I think that is why SxSW is so unique, it offers up unlimited opportunity to explore a number of different topics and allows each attendee to get out of the event what they want.

What a great session here at ScreenBurn and SxSW! Moderated by Andy Baio from Kickstarter the panel covered how more and more games, apps, and companies are taking their product and making it all about the meta game, the game within the game.

With all the hustle at the conference there is a place in one of the ballrooms that gives everyone the opportunity to relax and check out the gaming scene here at SxSW, it is the ScreenBurn arcade. As an avid game junkie I was excited to check, it out and see what’s going on.

Mark Channon and Paul Duncan led an excellent session here at SxSW Interactive on a number of tools used to improve your memory in everyday situations. I thought I would just recap their tricks, I know I need work at remembering names so I am looking forward to putting these into practice.
Mark and Paul were [...]

Adria Richards (@adriarichards ) just hosted a session about the influence of science fiction on technology and the internet but it was really about how science fiction inspires and shapes the youth today and fuels their passion in the future.

What does 69% of the world’s population have in common? They all play video games in one form or another. As a media tool the gaming industry continues to grow and PepsiCo continues to reach out to this segment of consumers in many different ways. At the ScreenBurn sessions at SXSW there are a number [...]