Andrea's Blog

What an unbelievable weekend! South by Southwest surpassed all of my expectations from food to music to atmosphere even to education. The Pepsico presence was very strong and our signage looked great! Being relatively new to technology like twitter and foursquare, it was fun to experience the power they bring and it will be interesting to see how we can utilize these tools at Pepsico. Finding out the best tips on where to eat, what shows were happening, where your contacts are at all times was very useful and effecient. “Do differents” for next year would be to attend part of the interactive festival and get there early for the music portion, 4 days in total at least. I am very glad to have met fellow Conn3ct members and look forward to SXSW 2011!

I have been to several music festivals but this one has a flavour all it’s own.  The one thing that has completely stood out to me is the accessibility of the musicians and their genuine appreciation for being here.  Let’s start with yesterday where I ran into the Watson twins, met the band Muse and got [...]

Our panel started with the question “Is the music industry really dead?”  The 5 speakers ranging from photographer, art director, musician, label owner and graphic designer would argue most certainly not.  In fact, never has there been a more exciting time in the music industry from a creative perspective.  What has died, is the monopoly [...]

I am very excited to be attending my first SXSW and especially looking forward to participating as a Pepsico ambassador! I am an avid music fan and have spent a lot of time researching and discovering bands at concerts and festivals around North America. I look forward to meeting other members from Conn3ct, seeing some great shows and taking in the whole experience. Coming all the way from Toronto, see you soon!