PepsiCo's Blog

Pepsi’s equipment innovation team, lead by Marcus Hammonds, introduced an innovative new beverage cooler at SXSW called the Deckard Video Cooler.

Bonin Bough talks with Gary Vaynerchuk, Adam Ostrow and Melissa Garcia about the Pepsi Refresh SXSW Challenge during a flash panel at SxSW 2010.

A quick overview of PepsiCo’s activations at SxSW 2010 featuring Bonin Bough, Global Director of of Digital and Social Media at PepsiCo.