Ready, set, blog!  The digital devices are all charged, the media cards are cleared, now let the sharing begin.

 This is my first South By Southwest (Sxsw) experience and I am absolutely honored to have the opportunity to be in Austin at the event.  I have learned a ton about new technologies and ways to leverage Social Media in the last 24 hours.  Imagine having all of the experts in your field talking about the new cool tools they are using and what the future looks like for Social Media.  This is Sxsw Interactive!

 The PepsiCo team has done a world-class job of presenting and showcasing the brands and the booth.  Free product!   Check out the picture of the PepsiCo Zeitgeist – a totally interactive media production.  This is six video screens highlighting the various activities going on here at Sxsw.

I have been enjoying the iPhone application called FourSquare.  When you arrive anywhere in Austin, you open FourSquare and “check in”.  Immediately, all of your friends are alerted and you can see who is there (or recently was there).  At a conference, this is really helpful. 

Another cool tool for the iPhone has been Glympse.  I actually have set this up to allow the app to “geo-track” me for about four hours.  Friends are able to know where I am (if desired).    I am at the PepsiCo Podcast Playground right now.  Click on the link (or paste into your browser) to see where I am on the map.  http://www.glympse.com/Y3Y-HEX  

 More to come!

Jim