What an unbelievable weekend!  South by Southwest surpassed all of my expectations from food to music to atmosphere even to education.  The Pepsico presence was very strong and our signage looked great!  Being relatively new to technology like twitter and foursquare,  it was fun to experience the power they bring and it will be interesting to see how we can utilize these tools at Pepsico.  Finding out the best tips on where to eat, what shows were happening, where your contacts are at all times was very useful and effecient.  “Do differents” for next year would be to attend part of the interactive festival and get there early for the music portion, 4 days in total at least. I am very glad to have met fellow Conn3ct members and look forward to SXSW 2011!