Tuesday at sxsw marked the end of Interactive and the beginning of Music and PepsiCo celebrated the transition by acknowledging companies that were born out of the intersection of these two platforms. PepsiCo partnered with Soundctrl, a network of professionals dedicated to the advancement of music online, to honor five emerging companies at the first annual “FlashFWD” event in Austin. The winners were selected by a board of SoundCtrl professionals for changing the future of the music industry through technology, innovation and social media. Bonin Bough, PepsiCo’s Director of Digital and Social Media, presented the awards to the following five winners:

Jingle Punks: a premium music licensing company for traditional and innovative properties

RockDex: an analytics company that tracks, analyzes and presents musical artists’ online buzz

Indaba Music: an online community for artists to connect and create content

Big Live: an upcoming social networking site that will connect users to experience live streaming concerts together

Hype Machine:a music aggregator that allows users to discover new music through social networking

It’s great to see a global company like ours continuing to support not only music but also emerging online companies who will shape the future of the industry. Looking forward to the future of this sponsorship, which may one day entail partnering with the companies on brand initiatives.