What does 69% of the world’s population have in common? They all play video games in one form or another. As a media tool the gaming industry continues to grow and PepsiCo continues to reach out to this segment of consumers in many different ways. At the ScreenBurn sessions at SXSW there are a number of panels on the different ways games can make a difference and how they are changing the way we interact with each other and the world.

New product ideas like our Mountain Dew Game Fuel relating to the over 10 million World of Warcraft players are only the start of possible product ideas and ways as a company that we can reach out to the gaming community. I hope to be able to share some ideas from a number of different sessions during both the Interactive and ScreenBurn events. I will be Tweeting from @Prime81 during the sessions and posting recaps after they are complete.

Feel free to post and start a discussion on any of the topics that interest you!