Did you know that an estimated 75% of people avoid advertising?  That’s no surprise to me.  I have friends that despise advertising on television.  You can literally see the steam coming from their ears when an ad plays as they scurry to divert their attention from the television.  Hence, the creation of TiVo, DVR and whole host of other technology that challenge traditional access to audiences via television ads.

So how do brands survive in an anti-ad climate?  How about through music, this was the topic of the SXSW panel entitled “Using Brands to Help Your Music Career”.  Music has ways of soothing the fear to run from ads and even the ability to mask the fact that you are listening to or watching an ad.  Rather it creates an emotional experience and connection with its listeners.

Thus brands can create an ideal partnership with music artists.  Brands need to reach their target in new and interesting ways and artists need to expand their target.  This is especially true for grassroots bands and music artists who do not have the financial means to increase exposure.