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Pepsi Refresh Flash Panel at SxSW 2010
Bonin Bough talks with Gary Vaynerchuk, Adam Ostrow and Melissa Garcia about the Pepsi Refresh SXSW Challenge during a flash panel at SxSW 2010. -
From audience member to panelist
About halfway through the presentation, a member of the audience asked one of the co-presenters a question about the best ways to get your resume into a company…and that’s when things changed! Our friend the presenter said, “Well, we have three recruiters right here in the front row, so why don’t we ask them.” The session quickly changed to an informal panel discussion – with me being one of three people answering questions and offering tips and tricks to job seekers.
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Turning Work Into a Game? Sign Me Up!
What a great session here at ScreenBurn and SxSW! Moderated by Andy Baio from Kickstarter the panel covered how more and more games, apps, and companies are taking their product and making it all about the meta game, the game within the game.
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SxSW Day One Overview
A quick overview of PepsiCo’s activations at SxSW 2010 featuring Bonin Bough, Global Director of of Digital and Social Media at PepsiCo.
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Getting in the Kick Ass Premier with Chris Mintz-Plasse (McLovin)
So the last minute decision to drive (opposed to walking) over the Paramount Theater for the premier of the movie Kick-Ass, proved to be a great one. Arriving with a line wrapped around an Austin city block, there was no way I should have gotten in. Fortunately, walking up to the front of the theater at exactly the same as the director Matthew Vaughn and stars of the film Chris Mintz-Plasse (McLovin from Superbad) and Aaron Johnson, unlocked a piece of that SxSW luck you just can not plan.
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Digital Speakeasy Series
LL COOL J Interview - Boo...12:53
Danah Boyd Interview - Pe...09:15
Chris Boudy Interview - P...03:47
Tim Shey Interview - Peps...07:35
Andy Carvin Interview - P...05:46
Leonard Chien Interview -...03:23
Marcus Hammonds Interview...04:02
Kenyatta Cheese Interview...07:15
Damon Berger Interview -...04:40
Sloane Berrent Interview...06:48
Brands in Social Media -...03:00
Shira Lazar Interview - P...05:53
Rachel Mills Interview -...03:26
Tim Street Interview - Pe...07:46
Hugh Forrest Interview -...05:06
Marc Hustvedt Interview -...06:54
Tim Hwang Interview - Pep...05:53
Jayna Wallace Interview -...05:03
Steve Garfield Interview...06:34
C.C. Chapman Interview -...04:29
Pepsi Refresh SXSW Challe...04:36
Jim Louderback Interview...05:58
Gary Vaynerchuk and Mark...05:23
Kent Nichols Interview -...07:24
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Brand Activations
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Twitter
PepsiCo Employee Blog
What if Your Phone Had 5 Senses
I will admit to attending this panel only because I wanted to see if and when my phone will be able to taste. Okay, you got me. I want my phone to taste my pasta sauce and tell me that it needs more oregano. So, I’ll be quick to dash your hopes – sight, hearing, [...]
Trade Show Spotlight: 99designs & SocialTalk
I’ve spent a couple of days wandering in and out of the SXSWi Trade Show in between panels or parties, just to get a feel for it. As a company looking to continue growing our social media partnerships, it gives us an opportunity to look at some real and mostly functional products, and some exciting [...]
Universities in the Free Era
Look, such is the beauty of South by Southwest – you don’t make it into the panel of your choice (I’ll get you next time, ‘Future of Influence!’) and as you dejectedly stumble across the crowded hallway contemplating your options, you find yourself in an interesting panel you never even considered before.
All around me various [...]
ScreenBurn Arcade – The Spot to Relax
With all the hustle at the conference there is a place in one of the ballrooms that gives everyone the opportunity to relax and check out the gaming scene here at SxSW, it is the ScreenBurn arcade. As an avid game junkie I was excited to check, it out and see what’s going on.
A Kick-Ass (the movie) After Hours with McLovin
I headed in the VIP and waited for something else unbelievable to happen. With my luck still running strong, wouldn’t you know it, there is Chris Mitz-Plasse (Red Mist in Kick-Ass and also McLovin from Superbad) walking my way.



















