PepsiCo Employee Blog

South Bye!

My three days in Austin were wonderful–packed with learning experiences, brand activation and fun–but definitely too short. Above all I was incredibly impressed with PepsiCo’s presence at the festival. Both our company and our brands were all over Austin, from logos at the backdrop of every Interactive panel to Pepsi Refresh Project grant competition between two great bands performing at the music festival. These types of details paired with the large brand and company activation (SoBe Lizard Lounge, Pepsi Refresh Café, PepsiCo Podcast Playground) demonstrated how PepsiCo goes beyond usual corporate sponsorship to actual content creation.

Phenomenal First SXSW Experience

What an unbelievable weekend! South by Southwest surpassed all of my expectations from food to music to atmosphere even to education. The Pepsico presence was very strong and our signage looked great! Being relatively new to technology like twitter and foursquare, it was fun to experience the power they bring and it will be interesting to see how we can utilize these tools at Pepsico. Finding out the best tips on where to eat, what shows were happening, where your contacts are at all times was very useful and effecient. “Do differents” for next year would be to attend part of the interactive festival and get there early for the music portion, 4 days in total at least. I am very glad to have met fellow Conn3ct members and look forward to SXSW 2011!

PepsiCo Zeitgeist

SXSW Afterburn: Boosting Social Media at PepsiCo

SXSW is nearly a week over, and it seems that there is still so much to process about the event. A quick hashtag search for #sxsw on Twitter shows that I’m not alone, and people are still dissecting and discussing everything from media trends to hot music to the best parties and more. For me, [...]

Juicy Nuggets of Truth – brought to you by SxSW

The opportunity to go to Austin for SxSW seemed liked a dream come true and an opportunity not to pass up. As I’m sure all of my colleagues would echo, I’m so glad I went.
Getting to Austin proved to be a real headache. As an individual who considers herself conscientious and responsible, I was somewhat amazed and absolutely furious that I missed my flight (due to circumstances mostly out of my control, mind you). Hopping the next flight out proved impossible as I sat through three additional departures without setting foot on a plane. It wasn’t until the next morning I arrived – finally – in Austin.

SXSW – Play – iPhone Application – Demo


PepsiCo helped create this iPhone app for use at SXSW. Two minute tour of the app.

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